Go Rings, a jewelry brand that promises to stay gold + do good, came to us looking for a refresh of their branding and overhaul of their Shopify site. In order to increase their conversion rate (and therefore raise more money for mission trips), they wanted to get clear on their brand story and make it stand out more on their site.

Finding a balance of approachability + luxury, we crafted a brand and site that helps Go Rings explain their mission and purpose, all while letting the quality and style of their jewelry shine. She's looking super cute 😊